PROJECT 02
GRAPHICS FOR BIG BLUE VIEW
PROJECT TYPE
Graphic Design, Brand Design, Social Media Content Design
SOFTWARE
Adobe Creative Suite, Canva
YEARS
2022-2024
Seeking to better engage New York Giants fans, I joined Big Blue View (BBV) to create design work that would increase fan engagement and grow brand awareness.
I managed a content calendar, leveraged design and copywriting abilities, and conducted market and user research to increase engagement.
These increases looked like:
25% increase in monthly YouTube views
37% increase in monthly YouTube subscribers
Similar growth on the Instagram page
CHALLENGE
Design engagement-driving graphics for the Big Blue View website and social media platforms.
SOLUTION
Leveraging user and market research, I designed more effective graphics for all platforms, while still adhering to the brand guidelines.
RESULT
The YouTube channel saw 37% monthly increases in subscribers, and 25% monthly increases in views. The Instagram page had similar increases in engagement.
COPYRIGHT © 2024 KYLE HOWARD