PROJECT 05
RUNSPIRITED WEBSITE REDESIGN
PROJECT TYPE
Web Design, UI/UX Design, Brand Design
SOFTWARE
Adobe Creative Suite, Wix
YEAR
2024
I collaborated closely with the client to reimagine their running-focused website to make it more competitive in the space, and lead to growth in newsletter subscribers and page views. To do this, I:
Modernized the website design and used a user-centered approach, making the site easier to navigate
Placed greater emphasis on the newsletter, and directed users to the sign-up
Fixed and upgraded the blog page, making the posts easier to access and more clarifying, leading to a 10% increase in blog post views
CHALLENGE
Redesign the RunSpirited website to attract new readers and clients with an improved, modernized design.
SOLUTION
I leveraged the use of a design system, including new brand guidelines, to improve the overall look of the website. I also improved navigability with a more streamlined navigation bar and clearer buttons.
RESULT
The client was thrilled with the final result. Users reported having an easier time navigating through the site and finding the content they wanted. Visitors increased by 17%, and blog post views increased 10%.
COPYRIGHT © 2024 KYLE HOWARD