PROJECT 01
THE GULF IS WIDENING
PROJECT TYPE
Web Design, UI/UX Design, Brand Design
SOFTWARE
Adobe XD, Adobe Photoshop
YEAR
2022
As the gulf widens between the two major American political parties, it is imperative to bridge the divide and come together as a country. I designed this website to inform users on:
The evidence of the divide
The causes and effects
Potential solutions
By using a data-driven, user-centric approach, I was able to successfully communicate the importance of uniting the country again.
CHALLENGE
Design a responsive website to educate users about the dangers of political polarization.
SOLUTION
I leveraged many hours of research to create a politically neutral website that utilized a data-driven, user-centric approach to inform, educate and encourage users to get involved.
RESULT
In user testing, users responded positively to the overall message, particularly the political neutrality and the encouragement to join the fight against political polarization.
COPYRIGHT © 2024 KYLE HOWARD