PROJECT 07

WALLPAPER COLLECTION

PROJECT TYPE


Illustration, Branding, Color Theory

SOFTWARE


Adobe Illustrator, Adobe Photoshop

YEAR


2022

I conceptualized a new brand, called 'Brave Sea,' and designed a collection of custom iPhone wallpapers that aligned with the brand.


I began by putting together a moodboard, then selected the five scenes I wanted to depict. I wanted to show the adventure inherent with the sea—all the thrills, perils and even the calm.


After illustrating the wallpapers, I experimented with a number of color schemes, but finally settled on a blue-orange complementary scheme. I felt this strong contrast best fit the mood I wanted to evoke with the collection, and allowed me to place strong emphasis on each design's most important elements.

CHALLENGE

Create a brand, and design a themed collection of phone wallpapers using color theory principles for said brand.

SOLUTION

I created the brand 'Brave Sea,' and designed the collection around sea adventures. The color scheme I chose was dynamic and heavily contrasted, elevating the adventure feel of the brand.

RESULT

The collection received enthusiastic praise from peers, and was accepted into the juried Art and Design Undergraduate Exhibition at Purdue University.

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